If you have a great product, then you definitely want to make sure that it is marketed in the proper way. After all, even the best idea in the world can fall flat if it is presented to the public incorrectly. Therefore, it is essential that you come up with packaging and duplication processes that enhance your product and keep it profitable for you to produce. Luckily, there are many companies that will do all of this for you.

Product packaging and duplication companies are available for designing, printing, packaging and producing mass quantities of the product or products that you design. You no longer need to worry about building a factory or trying to do all of these processes by yourself in your own home or office. Now, you can hire a separate company to manage all of these details for you – and still make a very nice profit.

Companies like this are generally quite affordable. The fee that they collect is often based on the nature of your product and how many you need them to produce for you. Therefore, the packaging and duplication of an inexpensive item like a CD will not cost you very much money.

By having an agency handle this process for you, you will always have an ample quantity of your product available for people who order it online. Never again will you have the embarrassing situation of running out of your promised product. And the packaging will be professionally designed, adding to the overall appeal of your product.

 

I see hundreds of releases on product packaging every week. For the most part I read the headline and say to myself “who cares.” custom vape mods That in itself is very telling because I am a packaging junkie and I’ll read almost anything that has to do with packaging.

Recently, mainstream media coverage of the packaging industry has been more in-depth than usual. I see dozens of articles about packaging each week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society. From bottle water to excess packaging the packaging industry is getting a bad “wrap.” You can help change all that by portraying your product packaging in a positive manner.

So how can you get your product seen by the media in a more favorable light? Make sure that your packaging is connected to one of the more popular news trends or consider what the media will be covering outside of the obvious “breaking” news items unless of course you have a product that can “connect” to the most current story.

Start thinking about your product and how it can connect with the media coverage. A few examples of topics the media will be covering in the future include:

· Any thing to do with diets, weight loss or healthy eating.

This topic perennially becomes newsworthy as the holiday season approaches. This topic also offers opportunities for coverage in niche publications too, such as woman-oriented or fitness publications.

· Products that are geared around breast cancer or the Fight For The Cure.

The media is giving more and more coverage to this topic every year. Pink packaging abounds. But even if your packaging isn’t pink you can still piggyback of the media spin.

· Products that are marketed to or designed for the 50+ generation.

The “boomers” topic is getting substantial media play in virtually every type of publication. If you are marketing in this space, contact a few publications and find out what they will be covering in the next issue.

· Look for media spin on anything to do with the environment, recycled materials and bio-based materials.

The environment is hot right now, so this topic is definitely worth getting excited about. I just judged a brand new packaging competition for the Produce Marketing Association and one of the biggest categories was sustainable or environmentally friendly materials. If I was the winner of that category I’d be all over the media with my product packaging.